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It lines soup cans, leaches out of storage containers, hides in household dust, and is found inside toys, electronics, shampoo, cosmetics and countless other products. It’s used to make thousands of single-use items, from grocery bags to forks to candy wrappers.

We are ingesting it, too

Credit card a week

When you eat a bite of food or even have a sip of water, you’re almost certainly taking in tiny plastic particles along with it. These ubiquitous fragments are known as microplastics.

Recent study commissioned by the World Wildlife Fund and conducted by researchers at the University of Newcastle in Australia estimated that people consume about 5 grams of plastic a week - roughly the equivalent of a credit card (work is still under review).

We filter particles from poluted air

WHO data shows that 9 out of 10 people breathe air containing high levels of pollutants

  • That’s about 20,000 people each and every day
  • Air pollution poses a major threat to health and climate
  • The combined effects of ambient (outdoor) and household air pollution cause about seven million premature deaths every year, largely as a result of increased mortality from stroke, heart disease, chronic obstructive pulmonary disease, lung cancer and acute respiratory infections

Air pollution - the silent killer!

Air pollution kills an estimated seven million people worldwide every year

Plastic is nearly impossible to aviod

We separate microplastic from water

You are literally eating microplastics!